With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes.
This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie.
The product is not yet available in stores, but Pepsi fans can get a free two liter bottle by submitting a photo or video of their failed attempt to bake on Twitter or TikTok and using the hashtag #PepsiApplePieChallenge.
Fans must also follow @Pepsi. The first 1,500 contestants to enter will be eligible to win.
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“Failing at baking – especially this year – is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season,” said Todd Kaplan, vice president of marketing at Pepsi.
Pepsi isn’t the only company launching fall inspired drinks. The Waffle House teamed with Oconee Brewing Company to bring a new bacon-infused beer.
This article originally appeared on USA TODAY: Pepsi Apple Pie: New cola includes cinnamon, apple flavors